The psychology of advertising hardcover advertising is a ubiquitous and powerful force seducing us into buying wanted and sometimes unwanted products and services . This article the first of a series of studies of modern advertising has been written by walter d scott assistant professor of psychology in . How often have you seen a teeth whitening ad that shows the person with bright white teeth as more attractive sexier even or viewed an ad for a green. Op deze pagina vind je samenvattingen voor het boek the psychology of advertising geschreven door bob m. Consumers are inundated with advertising throughout their day how do marketers and advertisers make certain ads stand out
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